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If you wish to subscribe
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© Mulberry Marketing Communications
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Welcome to the latest edition of Mulberry
Juice
serving up freshly
squeezed news from Mulberry worldwide
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What's
Your Share?
The marketing media currently seems to be talking itself round
in circles on the point of whether organizations should evaluate
their PR campaigns by share of voice achieved versus competitors
or share of mind achieved in terms of editorial coverage compared
to others in the same category.
Both these metrics – and more - are among the comprehensive
evaluation tools that Mulberry offers its PR clients. So to
maximize your share of voice or boost your share of mind contact
Mulberry’s Chris
Klopper for a no obligation discussion.
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Blogsphere
Are you worried or excited about what is being said about
your company in the millions of blogs out there? If monitoring
this is an issue for you, Mulberry now offers a service to
take the pulse on a particular topic, organization or brand
in the blogsphere. Please reach out to Dan
Brown for Europe/Asia or Matt
Serra in North America for details and prices.
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Brand
Identity
A corporate identity clearly plays a significant role in the
way an organization presents itself to both internal and external
stakeholders. That’s why when Dave Rogers the incoming
Commercial Director at Turfmech recently wanted a new identity
that more accurately portrayed the strength, dependability
and performance of the company’s grounds care machinery,
he turned to Mulberry.
If like Dave, you have a new corporate or brand identity project
hit up Mulberry’s design supremo Tom
Millward.
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Talent
Shows
A rising star of the UK technology PR industry, Amy Schleeter
is joining Mulberry’s London office as Account Manager.
With a B.A. with Honours in Mass Communications from University
of California, Berkeley, Amy has previously worked on both
sides of the Atlantic with clients as diverse as Sybase, NetGear,
Serena Software, Sun Microsystems, Heart FM and KTVU FOX Television.
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Stick
it
In our increasing mobile and connected world, USB memory sticks
are an incredibly handy way to store and transfer chunky files.
With this in mind, we now have super-stylish, high capacity
Mulberry USB sticks to giveaway to the first 10 Mulberry Juice
readers to email their name and postal address to info@mulberrymc.com.
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